{"id":7027,"date":"2019-03-07T09:26:34","date_gmt":"2019-03-07T09:26:34","guid":{"rendered":"https:\/\/www.purppledesigns.com\/?p=7027"},"modified":"2019-04-03T13:38:53","modified_gmt":"2019-04-03T13:38:53","slug":"4-online-marketing-mantras-that-2018-taught-us","status":"publish","type":"post","link":"https:\/\/www.purppledesigns.com\/4-online-marketing-mantras-that-2018-taught-us\/","title":{"rendered":"4 Online Marketing Mantras That 2018 Taught Us"},"content":{"rendered":"\n<p> Its been a couple of the months since we have celebrated yet another year. As a leading <strong><a href=\"https:\/\/www.purppledesigns.com\/\">digital marketing company in Kolkata<\/a><\/strong>, we are on \u2018full throttle\u2019 to embrace, adapt and apply the newest trends and tools of online marketing. However, it is crucial to keep the noteworthy points of the last year along with new ones, as they all have their own significance.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\n1. Online Marketing Is Crucial<\/h2>\n\n\n\n<p> The most important lesson is the importance of <strong>online marketing<\/strong> itself. For the people who still stick to the traditional marketing techniques \u2018believing in \u2018old is gold\u2019, it is the time to move on. The year 2018 taught us that even though online marketing takes some time to show its results, it is worth the wait as the results stay persistent, once the market is set and brings more value on return than the conventional channels.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\n2. Optimum Budget Allocation Yield Better Results<\/h2>\n\n\n\n<p>\nMoney is a crucial factor for any business. It is\nequally true for online marketing budget allocation as well. Though\nyou don&#8217;t need to invest exceptionally high towards online marketing,\nyou need to spend generously to get decent results. It is also\ncrucial to distribute the budget in various aspects of online\nmarketing such as SEO, SMO, PPC, etc. A decent digital marketing\ncompany allocates the budget in a way to gain the most optimum\nresults from it. \n<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\n3. Refining Target Audience Accordingly Is\nImportant<\/h2>\n\n\n\n<p>\nThe population size on the online platform is\nhuge. Thus, it is crucial to refine the target audience, according to\nthe business type. It is done based on demographics, location, age\ngroup, gender, lifestyle and preference of the audience. The expert\ndigital marketing executives are often very capable of refining the\naudience in order to gather the most viable lead and traffic towards\nany business. \n<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\n4. Going With The Flow Is Good is Highly Advised<\/h2>\n\n\n\n<p>\nThe business and market are changing every day,\nso, don&#8217;t be rigid, and blend along! Many people stay adhered to\nsame, old strategy, fearing the consequence of change. Exploring and\nexperimenting is quite crucial to get the best out of online\nmarketing, but it is quite important to keep the originality of the\nbrand intact. \n<\/p>\n\n\n\n<p> Are you a business enthusiast who wants to uplift your brand online as well? Consider online marketing for your business today and make it happen. To know more about <strong><a href=\"https:\/\/www.purppledesigns.com\/contact-us\/\">digital marketing<\/a><\/strong>, feel free to get in touch.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Its been a couple of the months since we have celebrated yet another year. As a leading digital marketing company in Kolkata, we are on \u2018full throttle\u2019 to embrace, adapt and apply the newest trends and tools of online marketing. However, it is crucial to keep the noteworthy points of the last year along with&#8230;<\/p>\n","protected":false},"author":2,"featured_media":7028,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_joinchat":[],"footnotes":""},"categories":[25],"tags":[50,141,142,140],"class_list":["post-7027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-digital-marketing-company-kolkata","tag-digitalmarketing","tag-internetmarketing","tag-onlinemarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 Online Marketing Mantras That 2018 Taught Us<\/title>\n<meta name=\"description\" content=\"Are you a business enthusiast who wants to uplift your brand online as well? Consider hiring a digital marketing company today for promoting your business online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.purppledesigns.com\/4-online-marketing-mantras-that-2018-taught-us\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Online Marketing Mantras That 2018 Taught Us\" \/>\n<meta property=\"og:description\" content=\"Are you a business enthusiast who wants to uplift your brand online as well? Consider hiring a digital marketing company today for promoting your business online.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.purppledesigns.com\/4-online-marketing-mantras-that-2018-taught-us\/\" \/>\n<meta property=\"og:site_name\" content=\"Purpple Designs\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-07T09:26:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-03T13:38:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.purppledesigns.com\/wp-content\/uploads\/2019\/04\/Purpple-design-Banner-2-01.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"820\" \/>\n\t<meta property=\"og:image:height\" content=\"461\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"bloguser\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"bloguser\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.purppledesigns.com\/4-online-marketing-mantras-that-2018-taught-us\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.purppledesigns.com\/4-online-marketing-mantras-that-2018-taught-us\/\"},\"author\":{\"name\":\"bloguser\",\"@id\":\"https:\/\/www.purppledesigns.com\/#\/schema\/person\/fff9538bb906c1188c0fc44eaed4af81\"},\"headline\":\"4 Online Marketing Mantras That 2018 Taught Us\",\"datePublished\":\"2019-03-07T09:26:34+00:00\",\"dateModified\":\"2019-04-03T13:38:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.purppledesigns.com\/4-online-marketing-mantras-that-2018-taught-us\/\"},\"wordCount\":405,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.purppledesigns.com\/4-online-marketing-mantras-that-2018-taught-us\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.purppledesigns.com\/wp-content\/uploads\/2019\/04\/Purpple-design-Banner-2-01.jpg\",\"keywords\":[\"Digital Marketing Company Kolkata\",\"digitalmarketing\",\"internetmarketing\",\"onlinemarketing\"],\"articleSection\":[\"Digital Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.purppledesigns.com\/4-online-marketing-mantras-that-2018-taught-us\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.purppledesigns.com\/4-online-marketing-mantras-that-2018-taught-us\/\",\"url\":\"https:\/\/www.purppledesigns.com\/4-online-marketing-mantras-that-2018-taught-us\/\",\"name\":\"4 Online Marketing Mantras That 2018 Taught Us\",\"isPartOf\":{\"@id\":\"https:\/\/www.purppledesigns.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.purppledesigns.com\/4-online-marketing-mantras-that-2018-taught-us\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.purppledesigns.com\/4-online-marketing-mantras-that-2018-taught-us\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.purppledesigns.com\/wp-content\/uploads\/2019\/04\/Purpple-design-Banner-2-01.jpg\",\"datePublished\":\"2019-03-07T09:26:34+00:00\",\"dateModified\":\"2019-04-03T13:38:53+00:00\",\"author\":{\"@id\":\"https:\/\/www.purppledesigns.com\/#\/schema\/person\/fff9538bb906c1188c0fc44eaed4af81\"},\"description\":\"Are you a business enthusiast who wants to uplift your brand online as well? 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